Introduction:
Sugar-‐sweetened
beverage
(SSB)
consumption
is
associated
with
many
health problems,
such
as
obesity
and
cardiovascular
diseases.
Objectives:
To
identify
adolescents’ beliefs
concerning
SSB
abstinence.
Methods:
Based
on
the
Reasoned
Action
Approach,
thirty semi-‐structured
interviews
were
conducted
with
adolescents
(12-‐17
years).
They
were
selected based
on
age,
sex
and
setting
in
order
to
ensure
a
broad
representation
of
adolescents
from two
French-‐speaking
regions
of
the
province
of
Quebec
in
Canada
(Eastern
Canada). Adolescents
were
invited
to
answer
eight
open-‐ended
questions
regarding
SSB
abstinence
in the
next
month.
A
qualitative
content
analysis
was
performed
independently
by
two
experts
to identify
the
most
important
beliefs.
Result:
According
to
adolescents,
the
main
advantage
of abstaining
from
SSB
was
that
it
would
be
good
for
their
health
and
the
main
disadvantage
was that
they
would
have
to
give
up
products
they
liked
drinking
for
the
taste.
Parents
and
friends seemed
to
be
the
most
important
social
influences
regarding
abstaining
from
SSB.
Adolescents mentioned
many
barriers
to
SSB
abstinence,
such
as
contextual
barriers
(e.g.,
special
occasions, eating
out,
following
sports
activities),
the
presence
of
SSB
drinkers,
advertisements
promoting SSB,
and
the
urge
to
drink
SSB.
Facilitating
factors
included
absence
of
SSB
at
home/school, having
easy
access
to
water
and
pure
fruit
juices,
and
receiving
information
about
the
negative health
effects
of
SSB.
Discussion
and
conclusions:
The
results
of
this
preliminary
study
can
be used
to
guide
the
development
of
interventions
to
promote
SSB
abstinence
among
adolescents.