Preference of consumer toward halal base product in vending machine in Selangor

Abstract

Vending machines have been developed since 1880s and has been continued to be customized to suit the taste and needs of consumers. Vending machines serves automatically, with a specific currency. Vending machines has become a multipurpose machine that not only able to serve food and snacks, but also serve ready to go meal and some are also equipped with microwave to heat the food and can be readily eaten right after purchase. Suppliers are becoming more efficient in placing vending machines so that consumers can have access to the particular vending machines. Globalization has brought Islamization with Vending machines. Hence many halal-based products are available, with the innovation of Halal vending machine, competing with Kosher-based product. Japan, Brunei and Malaysia are the pioneers that open the market as to the growing numbers of Muslim consumers. Fake logos and too many certified Halal logos have done nothing but increasing the doubt among the Muslim consumers and community. This study uses Knowledge Attitude and Practice (KAP) Survey Model to keep track of the behavior of the consumer. (KAP) Survey Model questionnaire was distributed to 100 consumers to study the behavior and perception towards vending machines that sell Halal-based products.