GAYA KOMUNIKASI JOKOWI DALAM PROGRAM KARTU INDONESIA PINTAR

Abstract

A leader of the State must have full authority and modality. However, Jokowi during hisleadership has a unique and different characteristic of communication, especially theway in distribution of Indonesian smart card which is called Kartu Indonesia Pintarthat he created to overcome the problem of education.The purpose of this research is to know the real communication style of our Countryleader Jokowi, from the perspective of rhetoric and analyzed from three existingrhetorical evidence namely ethos, pathos and logos. It does not stop there, then it willbe analyzed with six communication styles.This research was conducted by using qualitative descriptive method seen from a videoof Jokowi distributing Kartu Indonesia Pintar at SMKN 3 Kupang. This study usestradition and theory of rhetoric and public communication. The findings of this studyshow that the three rhetorical evidence is in Jokowi and two-way communication styleis very attached to Jokowi's self.Keywords: Jokowi, Rhetoric, Communication Style, Kartu Indonesia Pintar