A study on adoption behavior of mobile commerce consumer based on TAM-MIA

Abstract

As a new business model, mobile commerce needs a process to be accepted. The user behavior of mobile commerce will be affected by many factors. Based on the technology acceptance model and multipurpose information appliances model, and taking into account the characteristics of mobile commerce, the mobile commerce model of consumer adoption behavior was constructed using perceived usefulness, perceived ease of use, perceived entertainment, perceived security, social impact, individual needs and perceived price as main factors.