{"title":"ANALYSIS OF TOKOPEDIA’S ADVERTISING CREATIVITY “WAKTU INDONESIA BELANJA”","authors":"Jamiati Kn, N. Hamima, Velda Ardia","doi":"10.31315/IJCS.V13I2.4518","DOIUrl":null,"url":null,"abstract":"Companies must have innovative ways of communicating messages to compete with other companies because of the many new companies that have sprung up. One of them is by using television media. However, with the increasing number of companies placing advertisements, the number of TV stations in Indonesia is now around 1027 television stations. The public's tendency to switch channels has made advertising conditions worse so that creative advertising is needed. Using a qualitative descriptive method focuses on describing, analyzing, and interpreting Tokopedia advertisements from television media. The data collection techniques used were observation, literature study, and documentation. The results showed that the Tokopedia WIB \"Waktu Indonesia Belanja\" advertisement was always on television. The advert is inspiring and easy to remember. This advertising has creativity as seen from the indicators of connectedness, suitability, and novelty.","PeriodicalId":127788,"journal":{"name":"International Journal in Computer Simulation","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal in Computer Simulation","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.31315/IJCS.V13I2.4518","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Companies must have innovative ways of communicating messages to compete with other companies because of the many new companies that have sprung up. One of them is by using television media. However, with the increasing number of companies placing advertisements, the number of TV stations in Indonesia is now around 1027 television stations. The public's tendency to switch channels has made advertising conditions worse so that creative advertising is needed. Using a qualitative descriptive method focuses on describing, analyzing, and interpreting Tokopedia advertisements from television media. The data collection techniques used were observation, literature study, and documentation. The results showed that the Tokopedia WIB "Waktu Indonesia Belanja" advertisement was always on television. The advert is inspiring and easy to remember. This advertising has creativity as seen from the indicators of connectedness, suitability, and novelty.
由于许多新公司如雨后春笋般涌现，公司必须有创新的信息传递方式来与其他公司竞争。其中之一就是利用电视媒体。然而，随着越来越多的公司投放广告，目前印尼的电视台数量约为1027家。公众更换频道的趋势使广告环境变得更糟，因此需要有创意的广告。使用定性描述方法侧重于描述、分析和解释电视媒体上的Tokopedia广告。采用观察法、文献法和文献法收集资料。结果显示，Tokopedia的“Waktu Indonesia Belanja”广告一直在电视上播放。这则广告既鼓舞人心又易于记忆。从连通性、适用性和新颖性指标来看，该广告具有创造性。
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