Femininity and neoliberalism in popular Spanish television series during economic recession (2008-2015)

Abstract

This paper evaluates the models of female subjectivity in the most viewed Spanish TV series during the period of economic recession, as interpretive accounts of the ideological tensions underlying a context that rethinks the role of women. The qualitative analysis applied to ten coprotagonists of these fictions, shows female characters lacking leadership and proactivity in the public sphere, whose natural competencies are limited to resilience to adapt to the austerity that has occurred, and who act as a moral contrast to the male entrepreneur by updating gender stereotypes in the neoliberal imaginary.