Language of Persuasion: Analysis of Conceptual Metaphors in Political Discourse

Olha Lapka
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引用次数: 2

Abstract

The aim of this article is to study the scope of conceptual metaphors as a persuasive tool inherent to political discourse in English. In particular, it dwells upon the use of four conceptual metaphors such as NATION IS A FAMILY, STATE IS A BODY, POLITICS IS A WAR, and POLITICS IS A GAME. For this purpose, the transcripts of twenty-eight public speeches delivered by David Cameron, Hillary Clinton, Theresa May, and Donald Trump were analysed. The results revealed numerous functions of these metaphors in the process of persuasion. Apart from that, the analysis showed that the majority of the analysed politicians resort to the source domain of WAR to conceptualise their political activities, while the source domain of GAME is the least frequently used. 
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说服语言:政治话语中的概念隐喻分析
本文的目的是研究概念隐喻作为英语政治话语中固有的说服工具的范围。特别是对“民族是一个家庭”、“国家是一个身体”、“政治是一场战争”、“政治是一场游戏”等四个概念隐喻的运用。为此,研究人员分析了大卫·卡梅伦、希拉里·克林顿、特蕾莎·梅和唐纳德·特朗普28次公开演讲的文本。研究结果揭示了这些隐喻在说服过程中的多种功能。除此之外,分析还表明,大多数被分析的政治家都求助于WAR的源域来概念化他们的政治活动,而GAME的源域是最不常用的。
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