Evaluation of Technological Solutions and Requirements for Cloud TV Services Based on Decision Support Systems

Int. J. Technol. Diffusion Pub Date : 2021-07-01 DOI:10.4018/ijtd.2021070102

G. Dede, Evangelia Filiopoulou, Georgios Chatzithanasis, T. Kamalakis, C. Michalakelis

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Abstract

Cloud TV will play an important role in future pay TV services and is quickly becoming the next arena for TV content providers. This emphasizes the need for a technology roadmap to address several key issues that may affect the deployment of future Cloud TV services. Three alternative technologies, Internet Protocol TV (IPTV), Over the Top (OTT), and Smart TV have been investigated. The methodology used is the analytic hierarchy process based on a decision support system developed for this study. The current work implements and verifies a transparent road mapping model for Cloud TV solutions. The results indicate that OTT seems to be the most efficient and valuable choice and reveal an important blend of social, economic, technological requirements to be taken into account when deploying and/or adopting Cloud TV services from a pay TV operator. Sensitivity analysis is performed to investigate the stability of the results and the accuracy of the approach. The findings will be an important guide for the development of Cloud TV solutions and the improvement of those already deployed.

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基于决策支持系统的云电视服务技术方案与需求评价

云电视将在未来的付费电视服务中扮演重要角色，并迅速成为电视内容提供商的下一个舞台。这强调了需要一个技术路线图来解决可能影响未来云电视服务部署的几个关键问题。三种替代技术，互联网协议电视(IPTV)， Over the Top (OTT)和智能电视已经被研究。使用的方法是基于为本研究开发的决策支持系统的层次分析法。目前的工作实现并验证了云电视解决方案的透明道路映射模型。结果表明，OTT似乎是最有效和最有价值的选择，并揭示了在部署和/或采用付费电视运营商的云电视服务时需要考虑的社会、经济和技术要求的重要混合。进行敏感性分析以考察结果的稳定性和方法的准确性。调查结果将为云电视解决方案的开发和已部署解决方案的改进提供重要指导。

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Int. J. Technol. Diffusion

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