Análisis del comercio electrónico y su aporte en las transacciones internacionales en la región Junín, Perú

Abstract

The objective of the research on the analysis of electronic commerce in the Junin region and its contribution in international transactions is to determine the characteristics of the exporting companies of the Junin Region that have contributed to the implementation of Information and Communication Technologies and trade electronic. The study was developed under the type of applied research, with information from the directory of companies for the Promotion of Peru for Exports and Tourism (Promperu Exports- Macro Regional Office for Exportation Center). The research level was descriptive of cross-section. The study had as object of study a population conformed by 104 companies, of which 35 belong to the clothing and decoration sector and, 69 to the agroindustry sector; These in turn directly and indirectly carry out commercial activity abroad; the sample size was 62 companies with an approximate sample error of 8,11 per 100, for p = q = 0,5 at a confidence level of 95,5 per cent and correction factor. In addition to the 62 export companies that constituted the sample of our empirical study, with the objective of gathering more information, 6 additional companies were included. These companies included in the study, had not yet carried out an export activity at present, nevertheless, they had a high export potential. With all this the total number of companies participating in our study increase to a total of 68 companies.