Erno Selos, T. Laine, I. Roos, P. Suomala, Lauri Pitkänen
{"title":"Applying SPAT for understanding B‐to‐B supplier switching processes","authors":"Erno Selos, T. Laine, I. Roos, P. Suomala, Lauri Pitkänen","doi":"10.1108/MSQ-03-2013-0047","DOIUrl":null,"url":null,"abstract":"Purpose: This study aims to focus on the switching path analysis technique (SPAT) application to enlarge the understanding of customer switching from the business to consumer (B-to-C) context to th ...","PeriodicalId":313036,"journal":{"name":"Managing Service Quality","volume":"55 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2013-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"14","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Managing Service Quality","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/MSQ-03-2013-0047","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 14
Abstract
Purpose: This study aims to focus on the switching path analysis technique (SPAT) application to enlarge the understanding of customer switching from the business to consumer (B-to-C) context to th ...
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
