FATORES DE INFLUÊNCIA EM FLUXOS DE INFORMAÇÃO E COMUNICAÇÃO ORGANIZACIONAL DA PRÓ-REITORIA DE EXTENSÃO DA UNIVERSIDADE FEDERAL DO RIO GRANDE DO NORTE

Ana Karina Silva Azevedo, P. A. B. Neto
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Abstract

This article aims to understand how the processes of information collection and selection that are published in the profiles of social networks of the Pro-Rectory of Outreach of the Federal University of RIo Grande do Norte influence the flow of information in this sector, as well as its organizational communication. In order to meet this purpose, performs an applied, descriptive and qualitative research, using as data collection technique an online questionnaire, with a standardized and sctructured structure, applied to the manager and scholarship holders of the Technical Office of the Pro-Rectory of Outreach (PROEX). The questionnaires were understood using the Bardin (2016) content analysis method. Based on the results, it was found that the model that best represents the information management process in the Pro-Rectory of Outreach (PROEX) is Beal’s (2004), since this model is directly Ana Kamila Silva Azevedo; Pedro Alves Barbosa Neto Perspectivas em Gestão & Conhecimento, João Pessoa, v. 10, n. 1, p. 67-87, jan./abr. 2020. 68 linked to the way the sector manages yours organizational communication. Finally, we conclude that Information Management and Organizational Communication can contribute to each other so that managers can increasingly reach their stakeholders.
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北格兰德联邦大学推广主任信息流动和组织沟通的影响因素
本文旨在了解在北里奥格兰德州联邦大学外联学院的社会网络简介中公布的信息收集和选择过程如何影响该部门的信息流动及其组织沟通。为了达到这一目的,执行一项应用,描述性和定性研究,使用数据收集技术的在线问卷,具有标准化和结构化的结构,适用于外联副校长技术办公室(PROEX)的经理和奖学金持有人。采用Bardin(2016)内容分析法对问卷进行理解。基于结果,我们发现最能代表PROEX (PROEX)信息管理过程的模型是Beal(2004),因为该模型直接是Ana Kamila Silva Azevedo;Pedro Alves Barbosa Neto Perspectivas em gesto & Conhecimento, jo o Pessoa, v. 10, n. 1, p. 67-87, 1月/abr。2020. 68与部门管理你的组织沟通的方式有关。最后,我们得出结论,信息管理和组织沟通可以相互促进,使管理者能够越来越多地接触到利益相关者。
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