Analysis of Business Resource Variables Affecting Insurance Sales (A Study of Insurance Companies Listed on the IDX)

Kevin Alexander Tjubandi, H. Saroso
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引用次数: 1

Abstract

Business analysis, especially with an objective to encourage company development, is a common thing to do today. However, conducting an integrated analysis of all operational activities is still a new thing. Furthermore, the demand for sustainable business management encourages companies to collect company operational data in a consistent, strategic and sustainable manner. This research will try to find patterns of internal business analysis in the insurance industry. This research was conducted using secondary data from insurance companies listed on the Indonesia Stock Exchange during the period 2017 to 2021. The research analysis used was carried out using E Views ver 10.  Based on the results of the research and discussion, several conclusions can be drawn, as follows: Human resources have a significant influence on sales at insurance companies during the research period. The highest the number of human resources in the company in the area of knowledge, experience can increase the level of sales (sales) of insurance products. The second resources that boost company performance is fixed assets, followed by advertising, training and agent. This key finding is important because the perception of the existence of an insurance agent that should be the focus of the sales team is not proven here. By increasing the skills, experience, and knowledge of employees for better operational tasks, sales planning, product development, this can improve the sales performance of insurance products. The company assets such as IT, software application, and advertising are playing a strategic role. The business trend moves toward onlines commerce. Advertising can form brand awareness and can provide information to consumers, persuade them to achieve company’s sales targets.
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影响保险销售的业务资源变量分析(以IDX上市保险公司为例)
业务分析,特别是以鼓励公司发展为目的的业务分析,是当今常见的事情。然而,对所有业务活动进行综合分析仍然是一件新鲜事。此外,对可持续经营管理的需求鼓励公司以一致的、战略性的和可持续的方式收集公司运营数据。本研究试图寻找保险业内部业务分析的模式。本研究使用2017年至2021年期间在印度尼西亚证券交易所上市的保险公司的二手数据进行。使用的研究分析是使用eviews版本10进行的。根据研究和讨论的结果,可以得出以下几点结论:在研究期间,人力资源对保险公司的销售有显著影响。人力资源在公司最高领域的知识、经验可以提高保险产品的销售水平(sales)。第二种促进公司业绩的资源是固定资产,其次是广告、培训和代理商。这个关键的发现很重要,因为这里没有证明保险代理的存在应该是销售团队的重点。通过提高员工的技能、经验和知识来完成更好的操作任务、销售计划、产品开发,这可以提高保险产品的销售业绩。IT、软件应用、广告等公司资产正在发挥战略性作用。商业趋势转向网上商务。广告可以形成品牌意识,可以向消费者提供信息,说服他们实现公司的销售目标。
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