Optimization of Rural Tourism Industry Chain in China from the Perspective of Stakeholders

Abstract

: With the continuous development of rural tourism, the conflict of interests in the tourism industry chain has become increasingly prominent, which is a difficult problem affecting the sustainable development of rural tourism. Through the analysis of the main forms of interest conflicts of the stakeholders in the rural tourism industry chain, the work put forward a scientific and rational interest coordination mechanism for the balance of the interests of all stakeholders, while ensuring the sustainable development of the rural tourism industry.