Motivations for media sharing among mobile phone users

A. Chua, C. S. Lee, D. Goh, R. Ang
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引用次数: 4

Abstract

Mobile media sharing has become an increasingly commonly activity. Using a dairy study, we investigated motivations behind mobile media sharing. Participants maintained a month-long diary, documenting their media sharing activities. Post-study interviews were also conducted to elicit additional information. Results suggest a range of motivational factors for media sharing behavior. These include personal and social influences. Participants were also more inclined to share photos than with any other media due to cost and transmission time considerations. Implications of our work are discussed.
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手机用户媒体分享的动机
移动媒体共享已经成为一种越来越普遍的活动。通过乳制品研究,我们调查了移动媒体分享背后的动机。参与者坚持一个月的日记,记录他们的媒体分享活动。研究结束后的访谈也是为了获得更多的信息。研究结果表明,媒体分享行为有一系列的动机因素。这些因素包括个人和社会影响。由于成本和传播时间的考虑,参与者也更倾向于与其他媒体分享照片。讨论了我们工作的意义。
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