{"title":"Approach for Increasing the Adaptability of Digital Outdoor Advertising","authors":"A. Belov, Yaroslav Abramov","doi":"10.1109/IEMTRONICS51293.2020.9216338","DOIUrl":null,"url":null,"abstract":"The article describes possible solutions to improve the adaptability of digital outdoor advertising. A mathematical model for placing smart advertisements has been built and an algorithm for finding an effective schedule for displaying advertisements has been proposed. Evaluations of the effectiveness of a set of commercials placed in accordance with the proposed approach are given as a model check. The proposed model can be used to control a distributed outdoor advertising system using IoT technology.","PeriodicalId":269697,"journal":{"name":"2020 IEEE International IOT, Electronics and Mechatronics Conference (IEMTRONICS)","volume":"500 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2020 IEEE International IOT, Electronics and Mechatronics Conference (IEMTRONICS)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/IEMTRONICS51293.2020.9216338","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 3
Abstract
The article describes possible solutions to improve the adaptability of digital outdoor advertising. A mathematical model for placing smart advertisements has been built and an algorithm for finding an effective schedule for displaying advertisements has been proposed. Evaluations of the effectiveness of a set of commercials placed in accordance with the proposed approach are given as a model check. The proposed model can be used to control a distributed outdoor advertising system using IoT technology.
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