Measuring the Industry Maturity of the South African Export Table Grape Industry

Abstract

This paper measures the phase of industry maturity that the South African export table grape industry finds itself in. A combination of variables, and the interactions among these variables, indicate the stage of industry maturity. Based on the industry life cycle model, each variable has different characteristics in the four phases of maturity. Knowing the stage of maturity of the industry enables the various role-players to implement the necessary strategies to improve the industry’s competitiveness in the international market.