RELATIONSHIP BETWEEN COGNITIVE, AFFECTIVE AND BEHAVIORAL ATTITUDE WITH UNDERGRADUATE FINAL YEAR STUDENT'S ENTREPRENEURSHIP CAREER

Abstract

Entrepreneurship careers are increasingly widespread and well-suited for business as they contribute to the country's economic growth. However, studies show that most students think that the entrepreneurship field cannot provide a bright future and prefer to choose salary-based employment. Therefore, the study aimed to identify the relationship between cognitive, affective, and behavioral attitude with the entrepreneurship career choice among undergraduate final year students at Universiti Kebangsaan Malaysia (UKM). This study uses a quantitative approach and the survey method involved 336 undergraduate final year students from Bangi main campus and the questionnaire was used as a research instrument adapted from the previous study. Data were processed using Statistical Packages for Social Sciences (SPSS) 23.0 software which involved descriptive and inferential analysis. The results of the study show that the level of application of cognitive, affective, and behavioral attitudes as well as the level of the tendency of entrepreneurial career choice of final-year students is moderate and there is no difference in entrepreneurial career choice between male and female students. In addition, the study also shows that there is a strong relationship between cognitive, affective, and behavioral attitudes with entrepreneurial career choice and also found that cognitive, affective, and behavioral attitudes influence the entrepreneurial career choice of undergraduate final year students. The implication of this study shows that final year students have a moderate entrepreneurial career tendency and can be enhanced with an emphasis on developing a positive cognitive attitude, affective attitude, and behavioral attitude. Therefore, entrepreneurship educators should also be committed to exposing students to entrepreneurial activities and strengthening their entrepreneurial education.