ANALISIS PEMANFAATAN NEW MEDIA MELALUI JARINGAN MEDIA SOSIAL

National Conference of Creative Industry Pub Date : 2018-09-14 DOI:10.30813/ncci.v0i0.1293

M. Khairil

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引用次数: 2

Abstract

Technology is growing rapidly. With the launch of Web 2.0, more and more social
media are emerged and the exposure of technologyisgettinghigher. Social media users,
as part of Web 2.0 and new media, are also increasing rapidly. The large number of
social media users is used by companies as a new opportunity to advertise and market
its products. Social media, and Web 2.0 in general, in addition to having positive
aspects such as the ease of features, the tight flow of information and the ease ofcontent
distribution, also has the danger and negative aspects such as cyber-bullying, identity
fraud, hacking and cracking, harm (Spyware, Adware, Ransomware, Virus, Malware,
etc.), piracy, plagiarism, and leakage and information theft. Ease of content sharing
also makes communicators can design messages with certain visual symbols to send a
message to the communicant, which in this case is the user.
Keywords: Mass Media, Visual Communication, MarketingandAdvertising

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通过社交媒体网络分析新媒体的利用情况

科技发展迅速。随着Web 2.0的推出，越来越多的社交媒体出现，技术的曝光率越来越高。作为Web 2.0和新媒体的一部分，社交媒体用户也在迅速增加。大量的社交媒体用户被公司用作广告和营销产品的新机会。总的来说，社交媒体和Web 2.0，除了具有积极的方面，如功能的易用性，信息的紧密流动和内容分发的便利性，也有危险和消极的方面，如网络欺凌，身份欺诈，黑客攻击和破解，危害(间谍软件，广告软件，勒索软件，病毒，恶意软件等)，盗版，抄袭，泄漏和信息盗窃。内容共享的便捷性也使得传播者可以用一定的视觉符号来设计消息，将信息发送给传播者，在这种情况下，传播者就是用户。关键词:大众传媒，视觉传播，营销，广告

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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National Conference of Creative Industry

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