Examining Perceived Justice In Business-To-Consumer E-Commerce: An organizational Justice Theory Perspective

Abstract

This study examines the existence of perceived justice in business-to-consumer electronic commerce and its influence on consumer intentions. Perceived justice, a construct mainly examined in management and marketing literature, may play an important role in people’s decision making process when they shop online. Prior information system online trust research shed little light on this important issue. Based on the organizational justice, this study proposes that distributive justice, procedural justice, and interaction justice constitute three dimensions of perceived justice in business-to-consumer electronic commerce. The validity of perceived justice is examined in a nomological network with trusting beliefs and purchase intentions