{"title":"Revisión teórica de la reputación en el entorno empresarial","authors":"Inocencia Martínez , Isabel Olmedo","doi":"10.1016/S1138-5758(10)70019-0","DOIUrl":null,"url":null,"abstract":"<div><p>The reputation has taken an important growth in both the academic and business communities in the last years. However, unanimity doesn’t exist with reference to its definition and its consideration like resource and capacity, provided that the developed great number of publications on the theoretical concept. This confusion demands a detailed study of the concept and its characteristics that help to clarify it and to identify its main benefits, the same way as its relationship with the managerial results.</p></div>","PeriodicalId":100345,"journal":{"name":"Cuadernos de Economía y Dirección de la Empresa","volume":"13 44","pages":"Pages 59-77"},"PeriodicalIF":0.0000,"publicationDate":"2010-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/S1138-5758(10)70019-0","citationCount":"17","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Cuadernos de Economía y Dirección de la Empresa","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S1138575810700190","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 17
Abstract
The reputation has taken an important growth in both the academic and business communities in the last years. However, unanimity doesn’t exist with reference to its definition and its consideration like resource and capacity, provided that the developed great number of publications on the theoretical concept. This confusion demands a detailed study of the concept and its characteristics that help to clarify it and to identify its main benefits, the same way as its relationship with the managerial results.
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