Social Media Application Usage and Women Entrepreneurship Achievement through E-Business Model: Case of Setiu Wetland

Abstract

Over the decades, Information and Communication Technology (ICT) has become a new trend in the business environment and widely spread in no time at all. Considering all the benefits of ICT, the study utilizes Facebook social media as the electronic business (e-business) and networking platform in marketing the local products of Setiu Wetland women entrepreneurs into wider customer base. This paper presents a case study of rural women entrepreneur in Setiu Wetland, Terengganu, Malaysia from the period of March 2017 until February 2018. To help improve the livelihood through e-business, women entrepreneurs needs to be equipped with entrepreneurship skill explicitly and Information and Communication (ICT) skill implicitly. Through the twelve months' period of tracking the respondent's income, the outcome of this project depicts a 100% achievement with linear proportion of increasing income rate.