A Study on Consumer Decision-Making Process

Abstract

In recent years, research into consumer behavior and how they make decisions has progressed, and it has become a major topic in the marketing community and academia. This study includes an exhaustive literature evaluation of educational papers in this domain of purchasing policymaking procedure in market and its position in order to develop the research. In addition, the study discusses the most recent patterns and topics that have emerged. The main ideas and theories in this area were assessed and discussed using 24 scientific articles, reports, and marketing books. In addition, a context of "memories that is important" in the decision-making procedure of consumers plus the elements that impact them was developed in designed to persuade customer behavior in favor of the corporation's offers. Moreover, vendors were given tips for gaining a better perception of client behavior and purchasing techniques in order to authorize advertising campaigning and achieve market success. The report also makes some recommendations for further research on purchasing behavior.