{"title":"The phenomenon of virtual communities","authors":"T. Kippenberger","doi":"10.1108/EUM0000000006738","DOIUrl":null,"url":null,"abstract":"Points out that there are five main characteristics of the virtual community business model: distinctive focus; capacity to integrate content and communications; emphasis on number‐generated content; access to competing publishers and suppliers; and commercial orientation. Depicts three Figures to aid in the description of the pertinent points within. Concludes virtual communities have the potential to overturn many traditional business assumptions.","PeriodicalId":178456,"journal":{"name":"The Antidote","volume":"221 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2000-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Antidote","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/EUM0000000006738","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
Points out that there are five main characteristics of the virtual community business model: distinctive focus; capacity to integrate content and communications; emphasis on number‐generated content; access to competing publishers and suppliers; and commercial orientation. Depicts three Figures to aid in the description of the pertinent points within. Concludes virtual communities have the potential to overturn many traditional business assumptions.
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