Travel for Treatment: Patients Perspective on Medical Tourism

Abstract

Medical tourism is growing and diversifying at a high rate. The medical tourism in India is poised to be next success story after software industry. This term is used to refer to travel activity that involves a medical procedure or activities that promote the wellbeing of the patient. The term medical tourism is the act of travelling to other countries to obtain medical, dental and surgical care. (Connell 2006) All the beneficiaries of this industry are putting their best foot forward by providing quality services at affordable cost in order to lure medical tourists. It goes without saying that only those health care organizations will survive and succeed in gaining competitive advantage over others that incorporates quality improvement process on a continuous basis. The results show that there is significant growth of medical tourism in India, which is growing at the rate 30% in 2015 (Saravana 2015) The standards of medical treatment and hospital facilities provided to patients have significantly improved in India with 21 hospitals in India already accredited by JCI. In this study hospital chosen for the present study is the hospital one amongst the list of JCI accredited hospitals in India. The objective of this study is to identify the medical tourist's satisfaction level & also to identify the grey areas for better services. The results show that they were quite satisfied with the services availed & are recommending it to others due to the significant treatment services.