Tengku Chavia Zagita, P. W. Handayani, N. F. A. Budi
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引用次数: 8
Abstract
This study aims to analyze the factors affecting the continuity intention and loyalty in using Alodokter services. This research uses quantitative approach with a total of 375 respondents who have used Alodokter at least once. The data is processed and analyzed using the Partial Least Square-Structural Equation Modelling (PLS-SEM) method and SmartPLS version 3 tools. The result of this study indicates that perceived usefulness, perceived ease of use, satisfaction, and trust in application affect continuance intention of using Alodokter services, as well as satisfaction and trust in application affect loyalty of using Alodokter services.
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