Simulating the Impact of Recommender Systems on the Evolution of Collective Users' Choices

Naieme Hazrati, Mehdi Elahi, F. Ricci
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引用次数: 11

Abstract

The major focus of recommender systems (RSs) research is on improving the goodness of the generated recommendations. Less attention has been dedicated to understand the effect of an RS on the actual users' choices. Hence, in this paper, we propose a novel simulation model of users' choices under the influence of an RS. The model leverages real rating/choice data observed up to a point in time in order to simulate next, month-by-month, choices of the users. We have analysed choice diversity, popularity and utility and found that: RSs have different effects on the users' choices; the behaviour of new users is particularly important to understand collective choices; and the users' previous knowledge, i.e., their "awareness" of the item catalogue greatly affects choice diversity.
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模拟推荐系统对集体用户选择演化的影响
推荐系统(RSs)研究的主要焦点是提高所生成的推荐的质量。很少有人关注RS对实际用户选择的影响。因此,在本文中,我们提出了一种新的在RS影响下的用户选择的模拟模型。该模型利用到某个时间点观察到的真实评级/选择数据来模拟用户的下一个,逐月的选择。我们分析了选择多样性、流行度和效用,发现:RSs对用户的选择有不同的影响;新用户的行为对于理解集体选择尤为重要;用户先前的知识,即对商品目录的“认知”,极大地影响了选择的多样性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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