A Prognosis on Consumerism

Abstract

In this article, we examine several emerging consumer trends and anticipate their implications for the future of the consumerism movement. We identify, discuss, and exemplify the reasons why a growing minority of consumers are resenting, and at times opposing current regulation and/or marketing practices regarding their rights to be safe, to be heard, to be informed, and to choose. We posit that consumerism will be transformed dramatically in the coming few decades as first individual consumers, next marketers, and ultimately the governments adapt to this post-modern societal transformation.