{"title":"A study on brand color decision based on Brand Personality Map(BPM) - Focusing on brand color decisions for brand renewal -","authors":"Ye-Rim Lee, Jin-ryeol Lee","doi":"10.31678/sdc100.3","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":346665,"journal":{"name":"Design Convergence Study","volume":"91 11 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Design Convergence Study","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.31678/sdc100.3","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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