Steady academic model of complicated market system based on customer satisfaction index

Baoshan Zhao, Huixin Yu, Yongjing Hao, Fuzhan Ren
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Abstract

Market system is a complicated system which is consisted of economic running quality, Supply-demand price elasticity, market delicacy and national macro-economy policy. Customer satisfaction index has been an important general index to evaluate economic condition. The paper structures system model of second-order complicated market based on customer satisfaction index, market tardiness (reciprocal of market delicacy), supply-demand price elasticity and market fluctuation. The paper introduces parameter—market tardiness-ratio ξ to analysis and study complicated market academic model in qualitative. It concludes that customer satisfaction index is the weatherglass of marketing quality.
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基于顾客满意指数的复杂市场系统稳态理论模型
市场体系是由经济运行质量、供求价格弹性、市场精细度和国家宏观经济政策等因素组成的复杂系统。顾客满意指数已成为评价经济状况的重要综合指标。基于顾客满意度、市场滞后性(市场精细度的倒数)、供需价格弹性和市场波动,构建了二阶复杂市场的系统模型。本文引入参数-市场滞后率ξ对复杂的市场理论模型进行定性分析和研究。顾客满意指数是营销质量的晴雨表。
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