Antecedentes sociales y psicológicos del compromiso comunitario. Un análisis del comportamiento del usuario de una red social de relaciones

Abstract

Perceived community support and relationship quality are appropriate means to explain the success of lasting relationships between social-network sites and their members. In particular, community participation and affective support from other members foster community commitment. Our research also proposes the importance of non-economic satisfaction and effective trust. The Partial Least Squares technique is used to establish the structural model's predictive power. The research showed that Tuenti is an online environment in which community commitment is mainly strengthened via community participation and satisfaction. Furthermore, routinised behaviours predispose members to a higher influence of community participation on community commitment —reducing the main effect of affective support and trust.