Response to the challenges posed by the "coupon clipping" phenomenon: a case from the Internet platform company Meituan

Abstract

: In recent years, internet-based platform companies play an increasing important role in human social life. On May 15, 2021, the president of the People's Republic of China (PRC) presided over the ninth meeting of the Central Finance and Economics Committee and iterated that China’s internet-based platform companies is witnessing a key development stage. They are suggested to be farsighted, complement their weakness, bolster weak points in the platforms in both the long and short terms, create innovative business environment and cope with prominent contradictions and problems. Furthermore, the standardized healthy sustainable development of internet-based platform companies can be promoted. Internet-based platform companies as immerging products in the Internet Era demonstrate issues such as development insufficiency and inadaptability to supervision systems, even deriving “coupon clipping economy”. These issues add to pressure on their development while invigorating their activities. This research takes an internet-based platform company Meituan as example to explore the effect arising from “coupon clipping” behavior in the development process of internet-based platform companies and also provides some development suggestions.