{"title":"What E-Grocery Customers really want: Personalised Personalisation","authors":"Dora Galvez-Cruz, K. Renaud","doi":"10.1109/LA-WEB.2006.38","DOIUrl":null,"url":null,"abstract":"E-grocery is not as successful or as extensively used as other types of e-commerce. Why this is so is widely debated but there is, as yet, no consensus of opinion. One of the issues that may play a large role is personalisation. In order to determine users' personalisation preferences, we used a Web-based questionnaire to assess e-grocery attitudes and needs. This paper presents the results of the questionnaire that shows how personalisation features are differently valued according to user demographics","PeriodicalId":339667,"journal":{"name":"2006 Fourth Latin American Web Congress","volume":"46 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2006-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2006 Fourth Latin American Web Congress","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/LA-WEB.2006.38","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 5
Abstract
E-grocery is not as successful or as extensively used as other types of e-commerce. Why this is so is widely debated but there is, as yet, no consensus of opinion. One of the issues that may play a large role is personalisation. In order to determine users' personalisation preferences, we used a Web-based questionnaire to assess e-grocery attitudes and needs. This paper presents the results of the questionnaire that shows how personalisation features are differently valued according to user demographics
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