PENGARUH POTONGAN HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN Studi Kasus Pengguna Shopee di Kalangan Mahasiswa Fakultas Ekonomi Universitas Singaperbangsa Karawang
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引用次数: 1
Abstract
Online shopping is currently an exchange interaction that is assisted through intermediary media, especially the purpose of buying and selling in online media. Mechanical improvements have made shopping much more profitable. During a pandemic like this, online shopping is an option for most people, especially students who want to shop at lower prices and with quality. There are two factors that influence students to make purchases, the first is a discount, and the second is the quality of a product. From the results of data processing from various tests using SPSS version 26 software, it can be found that as much as 16.8% which can affect students of the economics faculty of Singaperbangsa Karawang University in making purchases, the remaining 83.2% is influenced by other factors.
网上购物目前是一种通过中介媒体辅助的交流互动，尤其是在网络媒体上进行买卖的目的。机械的改进使购物更加有利可图。在这样的大流行期间，网上购物是大多数人的选择，特别是那些希望以更低的价格和质量购物的学生。影响学生购物的因素有两个，第一是折扣，第二是产品的质量。通过使用SPSS version 26软件对各种测试的数据进行处理的结果可以发现，新加坡邦萨卡拉旺大学经济系学生在购买行为中受到影响的比例高达16.8%，其余的83.2%受到其他因素的影响。
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