Corporate Social Responsibility for Sustainable Strategy

Abstract

Growing importance of CSR is making the industry, governments, policy makers and international associations seriously view the issue of corporate social responsibility (CSR) with an aim to link sustainability for the organizations, sector and economy. Hence, more and more of them are entering the arena of setting guidelines on reporting CSR initiatives. Banking is no exception. Through in-depth literature review and grounded theory approach, this article delves into the CSR initiatives by Bank Windhoek, and the multi-pronged approach adopted in developing sustainable strategy in its pursuit and endurance to be a frontrunner in the Namibian banking sector.