If technology is such an important strategic issue, why do the top executives play a minor role in its decision process?

G.H. Rosenfelder, G. Gessner
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引用次数: 2

Abstract

This research examines the roles of the Chief Executive Officer (CEO) and the Chief Technology Officer (CTO) regarding new product technology in US multi-product organizations. This exploratory research study examines data collected from Fortune "500" companies which listed their annual R&D spending in the firm's annual report and SEC's 10 K. Two related, but different questionnaires were used, one addressed to the CEO, the other to the CTO. The research examines the following questions. (1) if new technology development is one of the key sustainable competitive advantages, is it best acquired internally, or externally, and who plays the major role in those decisions. A number of firms are using CTOs to provide leadership in this decision process. (2) Do firms make use of a Science Advisory Committee (SAC) to assist in this most difficult task and is there a pattern of use of a SAC that differs depending on the educational background of the CEO? These findings of insight into new strategic approaches to technology decisions.
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如果技术是一个如此重要的战略问题,为什么高层管理人员在其决策过程中扮演次要角色?
本研究考察了美国多产品组织中首席执行官(CEO)和首席技术官(CTO)在新产品技术方面的角色。本探索性研究考察了从财富500强公司收集的数据,这些公司在公司的年度报告和美国证券交易委员会的10 K中列出了他们的年度研发支出。我们使用了两份相关但不同的问卷,一份给CEO,另一份给CTO。该研究考察了以下问题。(1)如果新技术开发是关键的可持续竞争优势之一,它是最好的内部获得还是外部获得,谁在这些决策中起主要作用。许多公司正在使用首席技术官在决策过程中发挥领导作用。(2)公司是否利用科学咨询委员会(SAC)来协助完成这项最困难的任务?是否存在一种根据CEO的教育背景而不同的SAC使用模式?这些发现为技术决策提供了新的战略方法。
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