A Big Data based Decision Framework for Public Management and Service in Tourism

Abstract

In view of the characteristics of the complexity of public management and service content, the universality of service objects and the diversity of demands faced by current tourism industry development into a new stage of popularisation and industrialisation, this paper proposes a big data driven decision-making model to innovate tourism public management and service, and discusses the connotation, decision-making and implementation process under this decision-making mode. Through the construction of tourism public management and service framework based on big data, this paper discusses the elements, environment characteristics and promotion mode of the framework operation. The mode of tourism public management and service are reformed with decision-making and management based on big data. The problems solution efficiency, quality and services in current tourism industry are improved. Further, tourism public service in the sustainable development in tourism industry worldwide is promoted.