Modeling the Influence of Government Microblogs and Analyzing its Factors

Zhang Ling
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Abstract

Judging by the quantity and quality of followers, we find that there are three levels of influence: following, spreading and interaction, measured by three key indicators respectively, which are the number of followers, the number of reposts and the number of comments. Each level and its indicator are influenced by a series of factors. Based on quantitative and qualitative analysis of typical samples of different types of institutions on Sinamicroblog, we can conduct an initial verification of this theoretical model.
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政府微博影响力建模及影响因素分析
从关注者的数量和质量来判断,我们发现影响力有三个层次:关注、传播和互动,分别用关注者数量、转发数量和评论数量三个关键指标来衡量。每个层次及其指标都受到一系列因素的影响。通过对新浪微博上不同类型机构的典型样本进行定量和定性分析,我们可以对这一理论模型进行初步验证。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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