{"title":"Developing an Acceptance Model for Use with Online Video-Sharing Platforms","authors":"Ittipat Chinangkulpiwat, Singha Chaveesuk, Wornchanok Chaiyasoonthorn","doi":"10.1109/ICCCI51764.2021.9486788","DOIUrl":null,"url":null,"abstract":"Online video-sharing platforms have increased their popularity significantly in recent years. For example, YouTube has grown rapidly and become the most visited website in the world. Video-sharing platforms work by allowing users to provide content, view, subscribe, like, dislike and comment on the platform. They provide cost-saving, remote access, improved learning, stress relief, and available advantages 24 hours per day. This paper aimed to develop a conceptual framework to comprehend the acceptance to use video-sharing platforms and proposed a conceptual framework developed from a prior conceptual framework of UTAUT and IS Success model. A structural equation model was applied utilizing confirmatory factor analysis to validate the acceptance model towards an acceptance model for other technological platforms.","PeriodicalId":180004,"journal":{"name":"2021 3rd International Conference on Computer Communication and the Internet (ICCCI)","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2021-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2021 3rd International Conference on Computer Communication and the Internet (ICCCI)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICCCI51764.2021.9486788","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2
Abstract
Online video-sharing platforms have increased their popularity significantly in recent years. For example, YouTube has grown rapidly and become the most visited website in the world. Video-sharing platforms work by allowing users to provide content, view, subscribe, like, dislike and comment on the platform. They provide cost-saving, remote access, improved learning, stress relief, and available advantages 24 hours per day. This paper aimed to develop a conceptual framework to comprehend the acceptance to use video-sharing platforms and proposed a conceptual framework developed from a prior conceptual framework of UTAUT and IS Success model. A structural equation model was applied utilizing confirmatory factor analysis to validate the acceptance model towards an acceptance model for other technological platforms.