Feasibility Study of Bonyoh Adventure Trail Tourism Business in Bonyoh Traditional Village, Kintamani District

Abstract

. This study aims to examine the feasibility study of the Bonyoh Adventure Trail business in Bonyoh Traditional Village, Kintamani District seen from financial aspects and non-financial aspects which include legal aspects, economic and cultural aspects, market and marketing aspects, technical and technological aspects, management and financial aspects. . The method used is qualitative research methods and descriptive statistics. The instrument of data collection was checklist technique, interview guide and documentation study guide. The data analysis technique used is qualitative data analysis on legal aspects, economic and cultural aspects, market and marketing aspects, technical and technological aspects, and management aspects. In the financial aspect, 2 (two) investment feasibility methods are used, namely: payback period (PP), net present value (NPV). The results of the analysis show that the Bonyoh Adventure Trail business in terms of legal aspects is not feasible, economic and cultural aspects are feasible, market and marketing aspects are feasible, technical and technological aspects are feasible, management aspects are feasible and financial aspects are feasible, namely the results of calculations PP is 2 months 10 days < the economic life of the equipment used is 3 years, and the NPV calculation result is Rp. 920.000.000 > 0 (Positive).