Students’ Digital Media Literacy of Universitas Kuningan (Survey on Universitas Kuningan Students Academic Year 2019/2020)

Abstract

. This survey research on digital media literacy of Universitas Kuningan students carried out with the aim at describing the digital media personal competence level of Universitas Kuningan students in the 2019-2020 academic year, as well as to find out what factors affect the level of personal competence related to digital media literacy. In this study the authors used the concept of media literacy based on a personal competence framework consisting of technical skills, critical understanding and social competences. Based on the research objectives, this research is included in quantitative research, using survey methods and using descriptive statistical data analysis techniques to analyze research data. The results revealed that: 1) the level of digital media literacy, personal competence of Universitas Kuningan students in the academic year 2019-2020 is at a medium level, meaning that students are fluent in media use, know functions and are able to carry out more complex operations, internet media is used as needed, able to know and assess relevant information, and use specific information retrieval strategies. 2) the factors that affect the individual level of competence related to digital media literacy are mainly family environmental factors.