Design concept of the exhibition space of the Henan State Museum (China)

I. Abbasov, Ifei Du
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Abstract

The Henan Museum is one of the first museums in China which requires modernization of its design. This work is devoted to the development of a new design concept for the Henan Museum space, the hall of musical instruments of the Great Silk Road, in order to develop recommendations for further brand promotion in the field of tourist attractiveness and the development of the local economy. The object of the study is the museum of Henan Province, China, the subject is the influence of the museum brand on the popularization of ancient Chinese culture. The analysis of some Asian museums is given, the stages of the museum's formation are described, the elements of rebranding are developed: logo, booklet, poster, website, advertising products of the museum. The concept of the design of the exhibition hall "Musical Instruments of the Great Silk Road" was proposed, visualizations were made and a video flight of the hall was created, with a visual representation of the exhibits for remote access and viewing. A situational approach to the organization of the environment was used when developing the design of the museum space. The scientific novelty and theoretical significance of the research lies in the rebranding of the Museum of Culture, in the development of a new concept for the design of the exhibition hall of the museum space of the Henan Museum. Some modern trends in the development of museum space design on the example of domestic and foreign museums are discussed.
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河南国家博物馆(中国)展览空间设计构想
河南博物馆是中国最早要求设计现代化的博物馆之一。本作品致力于为河南博物馆空间——丝绸之路乐器馆——开发一个新的设计概念,为进一步在吸引游客和发展当地经济领域的品牌推广提供建议。本研究以中国河南省博物馆为研究对象,研究主题为博物馆品牌对中国古代文化普及的影响。通过对亚洲部分博物馆的分析,阐述了博物馆形成的各个阶段,开发了博物馆品牌重塑的要素:标志、宣传册、海报、网站、广告产品。提出了“丝绸之路的乐器”展厅的设计概念,并进行了可视化处理,制作了一个展厅的视频飞行,将展品进行了视觉化的呈现,供远程访问和观看。在开发博物馆空间的设计时,使用了情境方法来组织环境。本研究的科学新颖性和理论意义在于文化博物馆的品牌重塑,在于为河南博物馆博物馆空间展厅的设计发展出一种全新的理念。以国内外博物馆为例,探讨了现代博物馆空间设计的发展趋势。
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