Bank's personnel as a tool for improving its competitiveness

Abstract

Modern conditions and the development of a market economy dictate their own rules for the existence and survival of commercial organizations in the market. New trends call for the development of effective management forms, the introduction of the latest technological advances and follow scientific and technological progress, the development of commercial organizations "in step with the times". In the age of information technology, it is especially important to enter the information space and use the opportunities that are provided for the employees' own promotion, attracting customers and directly improving the competitiveness of a financial and credit institution. The relevance of this issue is not in doubt. In today's world, it is impossible to imagine a large place without financial institutions such as banks. The competitiveness of banks within the national financial system and as independent economic entities depends on many factors, from the external environment to the qualifications of employees. The number, and most importantly, the quality of employees determines the economic indicators and competitiveness of banks, as well as their feasibility in the market. The staff ensures that commercial organizations effectively use all their available resources. That is why issues related to the process of people's work are very relevant in modern conditions. In order to turn the working potential of banks into a serious competitive advantage, it is necessary to carry out a number of project activities, which are divided into several areas in the article.