STRATEGI PEMASARAN PRODUK BMT INVESTA MUBAROKAH DALAM MENARIK MINAT NASABAH

Abstract

BMT Investa Mubarokah is one of the BMTs in Cianjur. The development of BMT Investa Mubarokah itself increases in list of customer and citizen participation, therefore the management must be set professional. BMT Investa Mubarokah has a good vision and mission. BMT Investa Mubarokah is a growing financial services company that requires steps to carry out a good marketing strategy. It is this vision and mission that encourages BMT Investa Mubarokah to innovate using marketing strategies in order to attract customers' interest. The research methodology used is a quantitative method; there are several factors that influence customer interest, namely service quality, interests, products and strategies. Sampling in this study used a coincidence sampling the results of the t-test of the X1 variable, the t-count value was 3.459 and the t-table (df = 24) was 1.710 and the significance level was 0.003 <0.05. While the results of the t-test of the X2 variable, which is equal to t count 0.082 < t table (df = 2) with a significance level of 0.000 <0.05, so it can be concluded that the product has no effect on customer interest in BMT products. Then the results of the F test are 11.961 > 4.20, which means that both variables have a significant effect on the y variable.