Research on Teaching and Reform of Marketing Course Based on Big Data

Abstract

With the advent of the information age, the demand for marketing talents from the perspective of big data is also increasing. Local colleges and universities are the main position to train practical skilled personnel, shoulder the heavy burden of training marketing personnel, and better meet the needs of training marketing professionals in the context of big data. This paper analyses the challenges faced by the teaching of marketing under the background of big data, puts forward specific teaching and reform measures, and draws relevant conclusions, which is conducive to promoting the teaching and reform of marketing courses in our university and cultivating more excellent talents of big data marketing for the society. Keywords-big data, marketing, teaching reform