Oportunidades de desarrollo de productos - mercado en la pesca continental de la provincia de Piura

Abstract

The present investigation has been developed from the interest generated by the success of hydrobiological products of origin in the inland fisheries either extractive or by the production of companies that have been developing both technologies for their use and the impulse to market development in other areas of the country. The province of Piura is an area that has been characterized by the development of maritime fishing, however a potential can be observed in continental aquaculture activities that have not been consolidated over the last decade despite the existence of several programs and projects to promote this activity and which have had a local development approach to insert groups of rural inhabitants located Natura@economía ISSN 2226-9479 (Versión electrónica) Website: http://revistas.lamolina.edu.pe/index.php/neu Natura@economía 3(1):1-13(2018) Oportunidades de desarrollo de productos mercado en la pesca continental de la provincia de Piura 2 Enero Junio 2018 in the ten districts of the province. One of the main reasons that has not been touched is the approach to the client, analyzing their tastes and preferences to establish mechanisms that ensure the success of the undertakings in this activity.