A Study on the Relationship between Innovation and Corporate Performance: In the Context of China’s Fitness Service Industry

Abstract

Based on the current literature and practice literature, and in the new business era in which digital technology and many industries converge and lead to “consumer seizure of power”, value co-creation is becoming the most competitive and creative strategic concept. The quantitatively designed study is to consider that, as a brand-new form of value creation, value co-creation subverts the traditional view that value is created by enterprises in one direction and customers are only value consumers, highlighting that value is jointly created by enterprises and customers in the interactive process. The purpose of this study is to analyze the implementation effect of value co-creation. Findings pointed out that the current academic achievements are insufficient in the internal mechanism and mechanism of value co-creation carried out by enterprises as the research object, especially the lack of strong arguments and theoretical guidance for enterprises to establish value co-creation practices with consumers. The implications are that the appropriate quantitative research is urgently needed to fully verify the role and impact of value co-creation. The joint creation of value between enterprises and consumers is the source of sustainable competitiveness for enterprises and an inevitable choice for the future development of enterprises.