Events be Used as an Unique Selling Proposition (USP) for Promoting Tourism in Odisha: A Stakeholder Approach to the Branding

Abstract

Events have become an increasingly significant component of branding of different destinations. Many destinations throughout the world have developed events portfolios as a strategic initiative to attract tourists and to reinforce their brand. In this paper, the focus of research will be on tourist marketing of events. Marketing of events forms an integral part of the event management, which deals with various aspects of organisation and event management by means of events. Events have become an increasingly significant component of destination branding. Many destinations throughout the world have developed events portfolios as a strategic initiative to attract tourists and to reinforce their brand. The purpose of this study is to examine which factors are of the top priorities when using events as a marketing approach.