HUBUNGAN ANTARA MOTIVASI PENGGUNAAN TWITTER DENGAN MOBILISASI DIGITAL ACTIVISM OLEH MAHASISWA

Abstract

The rapid growth of technology affects how the way humans communicate in the cyber world. It is undeniable that college students are the most social media users these days, but they not only use social media to communicate but also actively participate in social change in various types of media. Twitter, a micro-blogging platform with mass communication and interpersonal features, has become one of the most used platforms in activism. Therefore, this study aims to examine whether there is a connection between motivation to use Twitter and the mobilization of other people in digital activism by college students. The model that will be used is uses and gratifications (U&G) Theory. A quantitative survey was conducted on college students from universities in Java, Indonesia. The questionnaire was calculated using a Likert Scale. Data were analyzed using Spearman’s correlation test.