Security Concerns on Social Media Customer-to-Customer Online Transactions. A Case of Namibia Facebook Users

Abstract

With the rapid use of social media for marketing purposes, a secure online transaction platform on social networking sites has become a serious concern to ensure secure transactions without any fear of privacy breaches. Social media is usually overwhelmed with cases of data breaches or threats to the security of users in terms of secure online transactions. Unfortunately, the factors for enhancing security when transacting on social networks are yet to be fully understood. This paper intends to identify the challenges and risks associated with social media transactions and to propose social media customer-to-customer secure online transaction strategies. To achieve the objective of this paper, quantitative data was collected from a sample of 225 adults in Windhoek, Namibia, using the cluster sampling technique. The research findings reflected that trust, privacy, risk, and security issues still need to be resolved to assure a secure customer-to-customer social media transaction platform.