The Use of Communication Technology in Establishing Community Relationships Applied by School Administration Staff, in Relation to Their Education Level and Age

Abstract

School administration staff has a very important role in the education and learning process in schools. One of the main duties of school administration staff is to provide services to school residents internally and the community. The technological developments demand changes in the way the school administration staff work in carrying out their duties. For this reason, it needs to find an effective one. This research purposed at exploring the use of online communication media used by school administration staff and find out their effectiveness. In addition, it aimed to know more about the relationship between their education level and age with the intensity of using these techniques. This research was conducted in East Java Indonesia, with a total of 56 samples through a quota random sampling technique. The data collection technique in this research employed questionnaires and the data analysis technique used descriptive statistics, correlation, and regression. The results showed that the online communication techniques most used by the school administration staff in carrying out community service tasks were WhatsApp, email, google drive, google form, website, google spreadsheet, google document, and zoom, while the least used by them were WeChat, BBM, Line, Twitter, and skype. In terms of effectiveness, the most effective techniques were WhatsApp, google drive, email, google form, google spreadsheet, google document, websites, and zoom, while the least effective ones were BBM, Line, WeChat, Twitter, and skype. There was no significant relationship between the education level and age of the school administration staff with the frequency of using online communication techniques.